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The mood on Twitter took a turn for the apocalyptic. When marketers were planning their World Cup social strategy for the event starting this week, they were worried about the decline in the base. Since Musk took over there has been a decline in ad sales as ad holding companies and popular brands have become more cautious about buying ads. A recent Ad Age analysis showed that obscure publishers and online marketing sites spend more on Twitter ads than big brands. Brands have been concerned about staff shortages and the potential for their ability to get advertising services, and whether that will affect the quality of the campaign.
Musk, who paid $44 billion for Twitter in a deal that closed late last month, took it all in stride, and with a smile, as he does on Twitter. “How do you get rich in social media? Start with the big one,” Musk said on Twitter. He added that the site hit an “all-time high” for usage on Thursday night, then tweeted an emoji pirate flag, planting its own flag of rebellion.
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