Nov 2 (Reuters) – Meta Platforms said on Wednesday it is adding a number of new features to Instagram, including a tool to market digital collections, in a move that will help creators content to monetize their presence on social media.
Users can support creators by buying their non-fungible tokens (NFTs) directly in Instagram, the company said.
The new features will be tested with a small group of manufacturers in the United States, the company said, adding that it plans to expand to other nearby countries.
Meta has offered more ways for users to make money on its social media apps as it competes for talent with TikTok and others as fans pull advertising dollars to these platform.
In line with this push, Meta said it is expanding access to subscriptions on Instagram to all eligible creators in the United States to help them earn more predictable revenue on the app. share photos.
Donations are also being offered on Instagram, starting with Videos, so creators have a new way to monetize their platforms.
The company is also launching a professional mode for Facebook profiles, which allows creators to create a public presence while maintaining their own Facebook profiles. (Reporting by Chavi Mehta and Nivedita Balu in Bengaluru; Editing by Anil D’Silva)