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Much of the attention surrounding the launch of Matter has focused on smart home devices such as sensors, locks and lights, but there is something big going live with Matter 1.0 that has somehow slipped under the radar.
Matter Casting, which owns the TV production building and Matter, has big plans to move the explosive device to the video game screen.
Matter not only allows control of smart TVs that boast Matter but the new smart home standard also offers devs, media platforms and TV manufacturers the opportunity to provide users with a new, and hopefully simple, way to highlight video action on a device such as a smart phone, tablet or speaker Smart TV.
“Video and television broadcasting equipment; that’s Issue 1.0,” said Chris DeCenzo, Amazon’s Chief Engineer Ambient in remarks at the Issue launch event in Amsterdam this week
“That’s an area we’re very sensitive to because Alexa is a very popular way to control TVs and video player devices.”
DeCenzo expressed his belief that the current device-to-TV experience leaves a lot to be desired and that Human can provide users with an alternative with fewer restrictions.
“Delivering content to TVs is a really broken experience today; there are four or five competing proprietary protocols,” DeCenzo explained.
“If you walk into a hotel room and you want to get something playing on your phone from the TV, or even in your house, it’s kind of hit or miss whether it works. And it’s frustrating and I think it’s a big loss, especially when you consider that all our companies have invested in media. The opportunities with video are amazing. indeed.”
DeCezno explained that it will take the likes of Netflix, Hulu, Disney + and the BBC to buy into the philosophy of Matter and their developers to use the tools offered, but Matter will have a second choice if not. it always is.
“We’ve done a lot of work at Matter, working with TV companies to create this standard based on what we do with Alexa to control TVs,” he said.
“There are two different models for delivering video. One is where you interact with an app that runs on the TV. And the other is where you basically send bits to the TV.
“You can look at AirPlay as in bits and you can look at interacting with an app like the Google Cast model. At Matter Casting, you have both.
“When you connect to a TV on a phone app, for example, you’re getting the app on the TV if it’s made by the same company. They can then launch content within their app, which is the preferred model for content companies as they have spent all this money on the app and want it to be a complete experience for the customer in their app.
“But Matter has an option to throw a base URL, like fallback. If you’re trying to connect to a TV, and that doesn’t have your app on it you can always fallback and do a URL-based broadcast.
“So supporting both is like a perfect balance.”
Over at the Amsterdam launch event TCL was the only brand showing off a powered TV but we expect the likes of LG and Samsung to add Matter to the mix soon, as both Korean companies are part of the Telecommunications Standards Association. guys the power of the Matter project.
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