Microsoft’s LinkedIn on Tuesday launched a new Instagram channel to help young Indians navigate the ever-changing world of work after two years of the pandemic.
The program invites young professionals to create profiles with LinkedIn about the professional topics they care about most.
The professional networking platform said participants will be encouraged to share their ideas using Instagram-first content formats such as videos and stories to spark creative conversations about topics that shape their professional lives. , including flexibility, work-life balance, and mindfulness. values, and social responsibility.
LinkedIn is the world’s largest professional network with over 850 million members worldwide and over 92 million members in India.
This launch is part of the company’s efforts to engage young professionals and support them as they progress in their careers.
Dentsu Webchutney created the campaign titled #LinkedInByYou and it will go live on @linkedin_in.
The campaign is open for entries until October 10 and Instagram members with an open profile can nominate themselves through stories and reels tagged with #LinkedInByYou, and the handle @linkedIn_In tagged.
“The most creative and engaging spaces will give young professionals the exciting opportunity to represent @linkedin_in for a day, through co-created projects and showcase their vision of their careers,” the company says.
(Only the headline and picture of this report were reworked by Business Standard staff; the rest of the content was auto-generated from a syndicated feed.)