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Facebook, for Mr Tan, has “become mostly a place to get information from friends and family members, not for entertainment”.
Model Teo Xin Xi, 22, has one word for Facebook, Instagram and Twitter: “Boring”.
People are also posting on those platforms, he said.
“Douyin seems to have more direct and fun content. It has more content compared to other platforms, it’s not just random people dancing to the music,” said Ms Teo, adding that he rides Douyin for five minutes every day “no matter how tired I am”.
“A GOOD PEOPLE TO SUCCESS”
Although the popularity of alternative media is increasing, experts say that it remains to be seen how new users will be invested.
Dr Natalie Pang, a senior researcher at the Center for Internet Religion and Society at NUS, said many of these platforms were in the “adoption stage”.
“They like users who know exactly what they want from these platforms and can identify others to join them,” he said.
Professor Lim Sun Sun from the Singapore University of Technology and Design said: “People like new things, and people are drawn to different ways that show different characteristics. .
“You can go in and check it out for a while… But you might not stick around for a long time, if you find that the conversation and the quality of the interaction; the types of people you meet are not what you are looking for,” he added.
However, Mastodon can prove to be an attractive project because people can choose which communities to talk to and participate in, Professor Lim said.
This can be a headache for users like Mr Cartmell, the computer engineer.
“I’ve found it really easy to find like-minded people on Mastodon,” he said.
“It takes a lot of effort at first, but I think it’s a better way to build relationships, compared to what the algorithm thinks in other platforms.”
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