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What will happen to Twitter now that Elon Musk is treating himself like a child who doesn’t know how to do anything, will have a big impact on the way sports media reports. It looks like a popular artist is moving his breaking news business away from Twitter to signal a bigger change in the future.
On Friday, Jeff Passan broke the news that the Los Angeles Angels are trading Class A right-hander Alejandro Hidalgo for Minnesota Twins third baseman Gio Urshela. Although breaking a story like this is not new for Passan, he did it on his Instagram account instead of Twitter. In fact, his mention of the news on Twitter is to push readers directly to IG instead of posting the news in a tweet like before.
There have been some marketing rumors on Instagram. At this point, it might be worth following me there. https://t.co/QF0LRF30kh
— Jeff Passan (@JeffPassan) November 18, 2022
This is the second time Passan has done so in recent days. On November 12, he released the news about Rafael Montero’s new deal with the Houston Astros. Again, he left the news only on Instagram, driving the Twitter audience out-of-place to find out.
The latest news on my Instagram: Rafael Montero, one of the best relievers on the market, has agreed to a free agent contract. Check it out @JeffPassan on Instagram for information about the team and the expected length and dollars of the contract: https://t.co/k9vubJvueC
— Jeff Passan (@JeffPassan) November 12, 2022
“I think it’s time to start posting on Instagram,” Passan wrote in a post on November 12. “So follow me here for new free customer signups and trade.”
Passan’s Instagram account is linked in his Twitter bio, though it’s unclear when it was put there.
The ESPN reporter is still broke much of break the news on Twitter as well last week, but posting some news on a different social media platform is a very different kind of strategy.
Given the importance of Twitter’s following to “insiders” and news reporters like Adam Schefter, Adrian Wojnarowski, and Shams Charania, it makes sense that Twitter will disappear or cease to be a “township.” ” ready. These types of journalists need to adapt or change the way they report.
Awful Announcing reached out to ESPN to see if Passan’s Instagram posts were part of a larger strategy but they declined to comment.
So far, it doesn’t appear that Passan’s colleagues at ESPN are trying similar strategies, and it doesn’t appear that other insiders have played with different social media platforms. But as little as any of us know about what follows on Twitter, it seems that Passan is smart enough to think of a breaking communication strategy that does not rely 100% on tweets.
[Jeff Passan, Image via Jeff Passan’s Twitterfeed]
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