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MLB pitcher Jeff Passan went outside the Twitter algorithm to make a big post about the Houston Astros and Rafael Montero, which angered fans.
Sports journalists are struggling to navigate the demise of Twitter, a news platform that has empowered reporters, fans and opinion leaders for more than a decade.
During the social media crisis, many journalists have reminded fans that they can be found on other websites and social media. For an MLB analyst who is always posting news, it’s a challenge for Jeff Passan, who took to Instagram to share the latest news about Rafael Montero’s future.
“I think it’s time to start publishing stories on Instagram. Follow me here for new freelancer signings,” Passan wrote on his Instagram post.
Then, Passan revealed that the Houston Astros and Rafael Montero “are agreeing to a three-year, $34.5 million contract,” according to ESPN sources.
As much as it is ironic for Twitter users to take the bait to follow Passan on Instagram, it makes sense, from Passan’s point of view. If Twitter crashes in the near future, everyone will know where to stay for the latest MLB news.
MLB Twitter fires Jeff Passan for trying to bring fans to his Instagram
MLB Twitter was happy to pick on Passan for trying to switch to Instagram when Twitter was available.
MLB reporters like Jon Heyman and Mark Berman called out Passan for the pinch, writing about it themselves – because that’s what many Twitter users were looking for, rather than clicking on. Passan’s Instagram link.
In addition to Passan’s comments, it’s been a wonderful development for Montero, a reliever brought out in him by Astros manager Dusty Baker.
Passan may have split clicks on his tweet, but it could be a positive development for his reporting career as the Twitter landscape changes for journalists everywhere.
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