3D TVs, rides the wave of popularity of the 3D theatrical release and the future of the media expected to be three-dimensional, were touched at the same time that many publications declared that 2010 is “the year of 3D TV.”
That took four years. In 2015, 3D TVs were a dying fad, and in 2017, the last few holdings that made them, LG and Sony, were no longer making them at all. At the time, 3D TVs were like the Microsoft Zune and Betamax, noble ideas that were dismissed in the court of public opinion and condemned to be laughed at as failures.
What’s wrong with 3D TV? Consumers were still making their way to larger TV sets with 4K resolution. The ability to display 3D content added to the cost of those TV sets, as well as the required game equipment or Blu-ray players capable of displaying content as visual media began to decline in favor of distribution.
And there are glasses. Whether they were closed or active 3D glasses (the latter of which required charging), viewers at home had to wear and track them. They got dirty, they got lost, they weren’t delivered to you in a sealed plastic bag like in an IMAX theater, and they had a replacement cost.
Failure, right? But what if the timing was wrong?
An interesting picture from the report of the research firm A2Z Market Research suggests that, of course, 3D TV can get some praise as a consumer technology. According to a summary of the report and one of the firm’s analysts, the global 3D TV market is expected to grow by almost 25 percent from 2022 to 2028. The report includes major consumers and medical manufacturers such as Sony, GE Healthcare, and Samsung, but the firm releases more specific data about the market for clients; it will not explain the range of sales figures that an increase of 25 percent shows.
The firm says that this can be carried out not only with movies and video games, but live sports, commercial and medical applications in 3D sets, and the ability to display 3D glasses without glasses – a big change from what was used in the Nintendo 3DS (Nintendo announced in 2020 that it was discontinued 3DS after years of reducing focus on 3D features from the company).
Research manager Vaibhav Dubey, who worked on the report, says the 3D revival could start alongside VR in research and education, with different use cases than peeking from the sofa to watch an encore. Thor in 3D.
If production scales to reduce costs, TV manufacturers develop new technologies that eliminate the need for glasses, and new 3D applications such as live sports and video games connected to the mixer … it is possible, if consumers buy it.
“Especially in live games, there are a lot of people who don’t like going to stadiums. “Disposable income is increasing and people want to watch live sports from their homes… it could be promising in the next few years,” said Dubey.