Israel’s Keshet appoints new CEO, brain behind Apple TV’s ‘Echo 3’ | Tech Reddy

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Television veteran Keren Shahar will be the new CEO of Keshet International (KI), replacing Alon Shtruzman who announced his decision to leave last month after ten years at the helm.

“Having the privilege to lead a company like Keshet International is beyond what I imagined when I first started at Keshet 18 years ago. I wanted to be among the people who ‘make TV,'” Shahar said in a statement.

Shahar’s new role will include responsibility for Keshet’s network of production companies and distribution hubs – KI in Tel Aviv, Keshet UK, Tresor and Keshet Tresor Fiction in Germany, Keshet Studios in US, and majority in Greenbird Media.

Shahar was Shtruzman’s second in command during his 10-year tenure at Keshet International, which was founded in 2012.

Avi Nir, one of the pioneers of Israeli television and CEO of Keshet Media Group, said that Shahar stood “central frame” in the launch of Keshet International, and “he was determined to bring Israeli TV to a world that did not know what it was.” and it didn’t know it needed it,” he said.

Shahar is currently the COO and president of distribution at KI, having spent 18 of his 20 years in the entertainment industry at parent company Keshet Media Group (KMG).

He is widely regarded as one of the leading pioneers in the commercial market of Israeli formats, and has licensed “Money Dump,” “I Made a Baby” and “MasterChef” – which recently completed its 10th successful season on Keshet 12.

https://www.youtube.com/watch?v=rJ_CMFsaOO8

Shahar was also responsible for distributing a large selection of Keshet’s written formats, such as “Prisoners of War,” which became “Showtime Country,” and “False Flag” and “When Heroes Fly,” which were recently retitled as. “Suspicion” and “Echo 3” for Apple TV +.

Shahar will take up his new role in January 2023, working out of Keshet International’s Tel Aviv office.

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