Instagram’s new feature allows users to block weight loss ads | Tech Reddy


Instagram updated its Content Control section on June 6, and now users can filter posts related to weight loss on their feeds.

The update expands on the feature Instagram introduced last summer by allowing users to pin content to the top of their Browse page.

“In addition to Explore, you can now control the amount of sensitive content and accounts you see in Search, Videos, Accounts You Follow, Hashtag Pages and In-Feed Recommendations,” the company wrote in its statement.

The “body weight management” program is the latest to be added to the list of programs that can be filtered from the daily diet of users. Other social media applications have made similar decisions in recent years. TikTok banned fast-paced ads and banned ads promoting ‘bad body image’ in 2020.

It is unclear whether Instagram is following TikTok’s lead or has changed due to a petition created by fitness influencer, Katie Budenberg.

Last year, Budenberg created a petition to force Instagram to include an option for filtering weight loss ads in its Content Controls section. In the comments of the petition, he wrote, “For some, these ads are harmless and can be scrolled over but for others, these ads are alarming and harmful.”

The petition received more than 30,000 supporters, and less than a year later, Instagram renewed the feature. In a post on the app, Budenberg shared a graphic telling his followers about the change and listed steps they could take to eliminate weight-loss content from their newsfeeds. .

“I don’t know if we, I don’t know if Instagram already knows, but the most important thing – we can now ask not to see ads about weight loss,” he wrote in his caption.

If this is a change you want to reflect on your personal Instagram account, here are the steps you can take:

  1. Go to your profile
  2. Choose the menu icon in the upper right corner
  3. Click Settings
  4. Tap Read
  5. Go to Ad programs
  6. In the “Search all topics” toolbar, search for “body weight management”
  7. Click on the topic
  8. Select “see small”

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