Instagram's Last Minute Checklist to Get Your Vacation Ready – JCK

[ad_1]

In-person marketing, for the first year in a row, is back. The sight of windows dressed up for the holidays evokes the spirit of the season and prepares shoppers to spend as they complete their gift-giving checklists.

The National Retail Federation expects holiday sales to increase 6%–8% over last year’s calendar year, especially due to the “steady” spending seen among middle-class shoppers. to pay a lot.

That’s good news for retailers, and those with brick-and-mortar locations should prepare their displays for their hungry customers.

But stores aren’t the only places that need some holiday preparation, with digital sales accounting for a large portion of the pie. The latest Diamond Inside Report from De Beers revealed that online sales of diamond jewelry will represent 25% of US sales by value and 31% by volume by 2021.

So, first things first: If your hero doesn’t have a body, so be it. (And if you don’t know what being blue means, here’s your explanation).

Enhance your social presence, including your e-commerce capabilities. While a social media account is great to help drive sales to your website, an Instagram store means you don’t need to do anything – you can buy directly in the app. Instagram’s latest blog post includes some tips on getting your digital store ready, and the highlights are shared below. You can read the full article here.

Update your product catalog. If your brand has a lot to offer, not everything will be available for sale through your Instagram store. Make sure that special holiday items, as well as what you believe to be the most in-demand items this season, are among the items available for purchase. Include as much detail as possible, along with high-quality images, videos, and relevant keywords to help customers find you.

Make your content marketable. Although marketers have a digital storefront available to visit, everything they share on Instagram can be sold, giving them more opportunities to be discovered by new customers and potential customers. perhaps. Adding product tags to all of your content—Videos, feed posts, and Stories—can increase those chances and make it easy for customers to buy what they’re interested in.

Give it a boost. Content that works well with your followers can be promoted and turned into ads, opening up to new audiences and can be a way to find new viewers and customers. Instagram has a tutorial for that in video form on its blog.