Instagram is rolling out some changes to the app after a user posted a photo of Kylie Jenner and Kim Kardashian posing on the platform.
The photo and video sharing app has been accused of imitating TikTok at the expense of its loyal users, after users were outraged by the changes this week. Instagram announced Thursday that it is rolling out some of the changes, including a test version of the app that featured full-screen ads.
Changes to its algorithm will also reduce it because it will break user feeds and videos from unfollowed accounts.
“I’m glad we took the risk – if we don’t fail every time, we don’t think much or have courage,” said the head of Instagram, Adam Mosseri, in an interview with the report Platformer technology. “But we really have to go back and regroup. [When] we learned a lot and then came back with some kind of new idea or iteration. So we will do that.
There was an uproar among some of Instagram’s more than 1 billion users on Monday when Jenner, the third most followed user of the app with 361 million followers, joined her sister Kim Kardashian, the seventh largest with 326 million, shared a meme that said “Make. Instagram Instagram again.” The meme said: “Stop trying to tiktok I want to see cute pictures of my friends.”
People who used the platform to interact with friends and family also complained that their feeds were filled with useless videos. The backlash prompted Mosseri to post a video on Tuesday — which he said was recorded before he saw Kardashian’s posts — in which he said “Instagram will become more and more video over time.” . But on Thursday he admitted that Instagram had gone too far.
“For new feed designs, people get frustrated and the usage data is not good,” he told Platformer. “So I think we need to step back a lot, regroup, and figure out how to move forward.”
Mosseri said Instagram will reduce the amount of recommended ads after users complained about content being pushed from accounts they don’t follow. “When you find something in your field that you haven’t pursued before, it has to be a high bar — it has to be great,” Mosseri said. “You should be happy to see it. And I don’t think it’s going to be enough at this point. So I think we need to step back, depending on the diet it’s recommended.”
Daily Show host Trevor Noah, one of the critics of referral changes, says: “Everything is advertising, and your feed is full of people you don’t follow.”
The version of TikTok, which has more than 1 billion users worldwide, has challenged the established order in social media. In a permanent change announced by Instagram last week that will not change, it said that all videos posted on Instagram will be converted into “Reels”, the style of TikTok videos.
Mark Zuckerberg’s Meta, the parent company of Instagram and the owner of Facebook, on Wednesday reported a 30% increase in time spent on social media. However, he also reported his first annual decline in quarterly earnings, for the April-June period, a fall he blamed on macroeconomic conditions.