Instagram rolled out new features in Videos today, giving users more ways to use their creativity in short videos.
These features help content creators engage with their audience, attract viewers, and express themselves in new ways.
Currently, the social media platform’s video is its fastest growing feature worldwide, with over 675.3 million users.
In fact, more than a quarter of Instagram’s more than 2 billion users are using this function.
Addendum New Audio, Interactive, and Sample Options
In addition to updating its collection of sound effects, Instagram Reels allows users to upload their own audio files directly.
Great for dialogue, sound or background noise, creators can import audio from a video they have in their camera up to five seconds long. These recordings are available for use in Videos by other accounts.
Another update is the new long straps. Previously, all videos were limited to 15 seconds, but Instagram has expanded it by 600%, allowing users to post up to 90-second clips. Funny ads are 60 seconds long.
Interactive plugins that were only available for Instagram stories are also available for use in videos. This will provide new opportunities for audience participation through polls, quizzes and emoji videos.
Instagram now allows creators to use another video as a template when creating their own Videos. By pre-loading audio and placeholder clips from videos, add and edit your own unique clips.
Innovation Gives Value to Marketers, Marketers, and Brands
As online video views have nearly doubled since 2018, they have become an important tool in many marketing materials. This is especially true for Videos that have been proven to help viewers.
According to Instagram, public accounts with more than 10,000 followers who posted at least five posts in a 60-day period gained 250% more followers than those in the same category did not release the rails.
Instagram video posts generate an engagement rate of 1.5%, indicating that people are doing more than scrolling. In addition, 86% of consumers say they are more likely to buy a product with Instagram content that has been labeled as “shareable.”
Featured Image: Image from creators.instagram.com/blog/, June 2022.