Instagram is internally testing a feature that allows creators a new way to make money on the social network. The test section is called “Gift” and the creators can earn money through the Stream. The news was first reported by Business Insider.
When asked about the feature, a Meta spokesperson told TechCrunch in an email that “this feature is an internal prototype and is not being tested externally.”
The feature was first discovered by an app researcher Alessandro Paluzzi returned in July, while Instagram is developing a feature under the name “content appreciation.” According to the photos posted by Paluzzi, the creators can change an option that allows their fans to send “Gifts.” Creators can also check if they are eligible for the feature under the new Gifts tab in their settings. The screenshots suggest that users can send Donations via the button shown below Videos.
If it turns out, Gifts aren’t Meta’s only trademark. In 2020, Instagram launched Awards, a feature that allows users to show support to creators during a live video. Points can cost $0.99, $1.99, or $4.99. When you buy a token during a live video, a heart icon will appear next to your name in the comments. With the addition of Gifts, Instagram allows creators to monetize Live Streams and Videos.
It is worth remembering that like other content, it is not known when Instagram plans to issue gifts to users. It wouldn’t be surprising if Instagram is planning to roll out a tag section for creators, especially since other platforms have their own categories of containers.
TikTok, which is Instagram’s biggest competitor, issued a direct measure for creators last December. In addition, Twitter launched a Tip Jar feature in May 2021 designed to give users a way to tip creators with a few clicks. Even Tumblr has a Tip Jar feature that launched earlier this year.