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On Tuesday, the head of Instagram, Adam Mosseri, released an Instagram post showing two big changes to the Instagram platform that will make life easier for users, including targeted ads. and a free desktop version of the app.
Because of the long public demand for these features, in the video, Mosseri called them “final” and said that they are “one of those things that will [Instagram] it’s long overdue”.
🎉 New features 🎉
A few “ends” I think will get you excited…
– Customize Ads (coming soon)
– IG Web Updates pic.twitter.com/5tyMxWh1n8— Adam Mosseri (@mosseri) November 8, 2022
The classified ads feature helps creators and businesses plan their content ahead of time. With the update, creators can schedule their posts up to 75 days in advance. The feature is currently available on Android but will soon come to IOS.
Another big announcement is an update to Instagram’s current website. Currently, the website doesn’t look like the app and is difficult to navigate. To address that issue, Instagram is unveiling a new Instagram.com.
“We know a lot of people use the web to do a lot of things, so we wanted to make Instagram the best experience on the web,” says Mosseri.
The new website is “faster, smarter and easier to use” and is designed to be compatible with the large screen monitors that have become the new normal for many.
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