Instagram’s head is temporarily moving to London less than a week after the company faced fire from fans like Kim Kardashian and Kylie Jenner over changes to the popular photo-sharing app. .
Adam Mosseri, who has strong ties to the billionaire owner Mark Zuckerberg, will move to the company’s offices in King’s Cross amid the battle of the technology company for users and its Chinese partner TikTok.
A Meta spokesperson told the Guardian: “Due to the international nature of his work, Adam will be based out of London later this year.
“London is Meta’s largest engineering location outside the US, with more than 4,000 employees across our offices, including a dedicated Instagram product team and people focused on building solutions for a long time for the producers.”
The 39-year-old will seek to hire more staff in the city’s product group because it is cheaper to find tech experts in London than in San Francisco, where the company is headquartered. the company.
Instagram could also take advantage of changes to research and development tax credits that offer incentives for innovation, according to reports first published in the Financial Times.
News of Mosseri’s move across the pond comes after a heated battle between Instagram and TikTok hit the headlines last week following the company’s rebranding of Meta. to a photo-sharing app that is sparking criticism that it is “regulating” the Chinese social media industry.
Instagram tested new features, such as recommended video content, on Thursday but was forced to U-turn after reports of upset users.
To make matters worse, Kardashian and her sister Jenner launched an online petition to “Renew Instagram” and urge them to “stop trying to TikTok”.
In an interview that responded to the criticism, Mosseri told Platformer’s technical report: “I’m glad we took a chance – if we don’t fail every time, we don’t think too much, or courage.
“But we really have to go back and regroup. [When] we learned a lot and then came back with some kind of new idea or iteration. So we will do that.
It comes as Meta, which also owns WhatsApp and Facebook, reported its first-ever drop in revenue last week due to a weak advertising market.