Instagram is now allowing users to share each other’s posts or Reels via QR code. What’s more, users can also share a QR code location through its searchable Maps experience. Although people usually think of sharing posts via direct messages or URLs, QR codes can be useful in marketing campaigns – for example, the Coinbase Super Bowl announcement – and promotion. in business.
Many user, including the TechCrunch staff, have seen this piece for sharing. Users can go to a Tweet, post or site and tap the three-dot menu to see the option to share a QR code. Additionally, on the website, users can add “/qr” to the URL of the post to generate a QR code. More importantly, Instagram has been able to share content via QR codes for a few years now. But this is the first time the company is offering such an option for individual posts.
“To make it easier for people and businesses to share specific content, we’ve launched the ability to create QR codes for information, symbols, locations, rails and more,” a spokesperson said. Meta to TechCrunch.
App sleuth Alessandro Paluzzi It was previously reported that Instagram is working on a QR code sharing feature. Now it seems to be available to the general user base.
It is unclear if the QR code sharing feature is rolling out to all users worldwide. We have reached out to Meta for comment and will update the story when we hear back.
This feature can be used for many cases: actors can send to different places to promote their movies or shows; Musicians can post a QR code to direct people to a Music channel teasing their next song or album; and restaurants can print these so people can look at the location and photos before visiting.
Some startups like Batch have tried to use QR codes to speed up shopping. So it won’t be surprising if Instagram uses QR codes to push its marketing efforts. Marketers can show product demos or play them to drive customers to individual product ads on Instagram via QR codes.
In July, a Google executive said that young Americans are increasingly using platforms like TikTok and Instagram to find new places to visit, and that the Meta platform is changing QR codes can help in that search for the next great restaurant. the music scene.