During the recession of 2009, the History Channel found something unexpected Pawn starsan unscripted series where everyday people find life-changing treasures in their attic and turn them into money at a time when money was tight.
The series went on to become a huge hit. Over 700 episodes have been commissioned, and are re-aired on History, Lifetime, A&E and Netflix. Several other so-called TV transactions were launched at the same time, such series Shark Tank, American Pickers, Survival Wars, The Restoration of America and others. A spinoff of the successful franchise that started it all, Pawn Stars Make Americawill begin on November 9 in History.
Now, Brent Montgomery – who gave birth to transaction TV and creation Pawn stars – is the driving force behind the rebirth of the genre as the US economy finds itself in the same place as when the Las Vegas-set show originally bowed. Montgomery, through his amazing incubator at Wheelhouse, has seen interest in the genre blossom again and set up a number of new shows in the space.
First in the wave of “Hidden Treasures 2.0” program The King of SystemsThe series features industry leader Ken Goldin showcasing some of pop culture’s most coveted items including a classic Mickey Mantle rookie card, Jackie Robinson’s game-used bat, Kobe Bryant and Michael Jordan’s game-worn jerseys and authentic Prince apparel. Purple rain. The series credits Peyton Manning as executive producer and features Golden Globes investor and noted collector Logan Paul, among others.
The History Channel also leans heavily on space and order Secret recovery, A series set in New England where countrymen and women restore American treasures, working secretly for clients who wish to surprise their loved ones with valuable new items. The cabler is also developing Return This, a show based on the UK format where traders compete for jobs to restore valuable antiques.
Montgomery is also in the process of buying a series built around Rally, a platform that gives everyday people the opportunity to own a percentage of the most valuable collectibles including the first edition of. Harry Potter, Classic cars, a rare Honus Wagner baseball card and a replica of The amazing spider man Number 1.
“It’s a feeling of déjà vu compared to 2009 when the economy was going down. Pawn stars he invented a genre,” Montgomery said The Hollywood Reporter. “We are lucky because Pawn stars and other shows we’ve done to get the first call from networks, broadcasters or talent or partners like Connor Schell on the Goldin show. There has been a lot of interest within our development team, and we’ve brought in a bunch of players to help us focus on the genre. “
The quarantine period of the COVID-19 pandemic has seen the interest in collecting everything from watches, toys, sneakers, rare whiskey, wines, art and sports cards explode. In the first five months of 2020, a Sotheby’s house auction saw online sales top $100 million for the first time. Online art sales at the three main auction houses – Phillips, Sotheby’s and Christie’s – increased by 474.8 percent in the first half of 2020 compared to the same period a year earlier. An October 2020 Credit Suisse report found that the estimated value of private receivables worldwide was $1.2 trillion. And, thanks to the quality of the technology and guarantee companies like PSA, new markets have emerged as interest, for example, unopened copies of VHS tapes and original Nintendo games. Mickey Mantle’s 1952 Topps rookie card, considered one of the hobby’s holy grails and examples that will be featured in both the Goldin and Rally shows, sold in August for a record $12.6 million.
“My first real business was a card businessbaseball when I was in eighth grade and moved on to high school. I was 13 years old and competing against 40 year olds in card showsbaseball. That’s where my hunger to become an entrepreneur started,” said Montgomery. I didn’t understand how it could be compared to the stock market. This time, however, it has improved. It’s a real business; there are people who make a living selling sports cards and people want to see that.”
One of Montgomery’s Wheelhouse investors found Rally, and the next thing he knew the veteran Babe Ruth was holding a Babe Ruth bat and later listening to Golden reminisce about the time he bought the same bat from the Yankee great’s estate. “I said, ‘These are both shows.’ Ken is made for TV, said Montgomery, who is an investor in both Golden and Rally.
Rally founder Rob Petrozzo has been a regular at Montgomery Wheelhouse events. The company has provided such unique features as the former Staples Center basketball arena where Bryant played for the LA Lakers last time known to attract everyone from Wheelhouse partner Jimmy Kimmel to Alex Rodriguez and John Stamos. The invitation-only events bring together investors like Petrozzo, athletes and celebrities to executives with the power of the green light. It helps that Montgomery — who made more than $360 million when he sold his baseball-inspired production company Leftfield Entertainment to ITV in 2015 — is there to light the way.
“Stocks don’t have a heartbeat. Our business pitch is the collectibles market; “We have museum-quality items that we’ve divided into sections,” Petrozzo said. “We saw it as a great storytelling opportunity and Brent saw that.”
In success, the untitled Rally show will tell the story behind the asset such as the house it is featured in Father in heaven, rare baseball and basketball cards, original manuscripts of The Lord of the Rings And even more so as the New York-based company acquires professional certification and certification and eventually turns into a stock through an IPO.
“Wheelhouse took what Pawn stars set it up and take it to the next level. “You see these things, find stories, campaign to find them, find experts in those areas, and then you can leave a piece of it in your portfolio,” Petrozzo said.
History Channel head Eli Lehrer has known Montgomery since the beginning, when he was a Bravo exec buying pro-feminist documentaries. The duo kept in touch over the years, and Montgomery turned to Lehrer – who was behind the Pawn stars to visit the spinoff – and the idea of bringing back the show with a twist that will be in the end Secret Restoration. List, which builds on History and Montgomery’s own American Restoration, they will be added to the schedule together Pawn Stars Make Americaas Lehrer feels that the shows share the same DNA.
“The Restoration of America “It was a great format and a satisfying show, and we haven’t been in a place to bring it back for several years,” said Lehrer, who grew up collecting baseball cards and enjoys watching compilation videos on YouTube. “When Brent brought us the idea Secret recovery, It feels like a new and exciting way to get back to a place we knew made our audience happy. “
After airing nearly 600 episodes over 20 seasons, Pawn stars It remains the most important show in History, where it has been among the highest rated cabler shows for more than a decade. Repetition, it is worth noting, started the series on the top programs of Netflix received.
“There’s a dedicated audience there week after week, year after year,” says Lehrer. “There is a renewed interest in collectibles and after two years of COVID, Rick Harrison wanted to hit the road and see what kind of things people, after two years stuck in their homes, found in their places of residence.”
Montgomery, for his part, still appreciates the lessons he learned Pawn stars and has used that knowledge to help build Wheelhouse. When Pawn stars launched in 2009, for example, History relies on Montgomery and his Leftfield banner to show the show and discover the things it shows. Now, Montgomery has created a casting department for Wheelhouse. Of these six employees, half focus exclusively on sports cards, sneakers and returns. In a network like History, the Wheelhouse casting department will look for things related to the IP of the cable network. “It’s all about the brand,” Montgomery said. “Since many broadcasters have to do advertising, these are programs that are good for advertising.”
Looking ahead, Montgomery cites Goldin’s company as the first example of what he calls the “Wheelhouse effect,” where the manufacturing company acts not only as an investor but also as a partner in its growth as new revenue can be found in the startup program.
“I’m excited! A lot of people don’t get the difference between baseball cards and art and that one card can be worth a lot of money,” Montgomery said. it’s more fun!