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WARC, the global authority on marketing effectiveness, today released the shortlist for the ‘WARC Awards for Asian Strategy 2022’, a search for the region’s smartest strategic marketing ideas that have driven business growth.
A total of 30 campaigns were shortlisted for a variety of product categories and markets.
A jury panel of 12 leading industry experts chaired by Dhiren Amin, Chief Marketing Officer, NTUC Income shortlisted the campaigns.
FCB India, Delhi leads the list with three rankings, while Ogilvy India, The Womb, DDB Mudra, and Wavemaker have two each. Interactive Avenues, McCann, TBWA\India and Kinect received one shortlist each in their respective categories.
Shortlisted Indian entries are mentioned below.
- ‘Honda conquers India’s regional market’ from Interactive Avenues, Gurgaon for client Honda Motor Company Limited.
- ‘Creating an Army of Bystanders’ from McCann, New Delhi for client L’Oreal Paris.
- ‘One Vision, Many Stories: How Lead Shifted the Education Conversation in India’ from TBWA/India, Mumbai for Client Lead.
- Client is ‘Matchmaker’ from Wavemaker, Mumbai for Netflix India.
- ‘Money Heist Season 5’ from Wavemaker, Mumbai for client Netflix India.
- DDB Mudra for client Johnson & Johnson, Mumbai ‘Bringing Men to Menstruation’.
- ‘One bite closer to equity’ from DDB Mudra, Mumbai for client McDonald’s.
- Ogilvy’s ‘Nothingcoin’. Mumbai for client Mondelēz.
- ‘Have you ever been made to feel small?’ By The Womb, Mumbai for client Rs.
- ‘The Undie Army’ at The Womb, Mumbai for Client Friends Adult Dry Pants.
- ‘Bas Socho Or Chal Pado’ for FCB India, Delhi’s client Uber.
- ‘Chatpat’ by FCB India, Delhi in association with Kinect, Mumbai and FCB Chicago for client SOS Children’s Villages India.
- ‘SRK – My Ad’ at Ogilvy, Mumbai for client Mondelez.
- FCB India, Delhi ‘Unbox Me’ with FCB Chicago for Unaids.
Grand Prix, Gold, Silver and Bronze Award winners will be announced in January 2023.
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