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A recent report by CyberMedia Research, an institutional member of the Market Research Society of India, concluded that the tablet market in India is set to witness significant growth, especially for 5G-enabled devices. In July and September 2022, India’s tablet market grew by 22% QoQ (quarter-on-quarter).
According to CyberMedia Research, if the trend continues, the Indian tablet market will grow at a healthy rate of 10-15% in 2022. The tablet market has not been a stronghold for any company in India, but the arrival of 5G-enabled devices. Worked for companies like Samsung and Lenovo.
As for Samsung, it led the tablet market with a market share of 28%. Lenovo and Apple trailed Samsung with 26% and 19% market share, respectively, during the quarter. As noted by CMD, “the Indian tablet market grew 22 percent quarter-on-quarter, with shipments of 5G-capable tablets picking up steam ahead of the festive season.“
Tablets with an 8-inch screen saw an increase in demand and accounted for 43% of the total shipments in the Indian market. Recent 5G auctions and the start of the 5G era in India have also contributed to the demand for 5G-capable tablets. Similar trends can be seen in 5G-capable smartphones, with Samsung leading the way.
The Wi-Fi and 4G models of the Galaxy Tab A8 and Galaxy Tab A7 Lite were the top picks among Indian users, both capturing 25% and 18% of the total market share. Samsung was the most popular brand, registering 83% QoQ growth in Q3 2022. Thanks to its commercial business and partnerships, Lenovo ranked second in the entire region.
Apple iPad shipments grew 26% QoQ in Q3 2022, with Apple iPad 9 (Wi-Fi) and Apple iPad Air 2022 (Wi-Fi) holding 57% and 15% market share, respectively. They were followed by the Apple iPad Pro 2021 (Wi-Fi) with 8% and the Apple iPad Air 2022 (Wi-Fi) with a 6% share of the tablet market.
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