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“When I started working, it was working on my films, doing a little promotion, and then we had a first night. But now you are exploring a lot of ways, you have to be on Instagram , you have to be on Twitter and then you do this and that so there are many different things that stars are doing these days… True words of the leading lady of her time, Madhuri Dixit, at times promotion of ‘Maja Ma’, I asked him about the changes he has seen in the current entertainment industry since he started.
However, it seems that the dancing diva has adapted to this new situation, or to say that it needs to be well cared for – her 33.6 million followers on the Instagram account and reels follow the most likes and views almost every second day.
Digital media has transformed the entertainment industry in recent years with Twitter, Facebook, and most importantly Instagram dominating the industry as prominently as ever. From film ads, promotions, and product launches to live events, every aspect of show biz has changed.
Even Bollywood actresses are not only famous for their movies but also their social media followers. From uploading their travel photos, family photos or funny party videos, they know how to keep their fans engaged and entertained.
A new wave of “Internet celebrity” culture may be taking over from Hollywood reality TV star Kim Kardashian as we see a whole bunch of Indian Internet users who are very “famous for being famous” more to get Bollywood offers.
Does it mean that the more digital you are, the more work you will get? Social media is the new testing ground to spot talent, and if so how are mature actresses responding to this new wave of digital media?
Padmini Kolhapure, who acted in many successful films in the 80s and was seen in the OTT Project ‘Dil Bekaraar’ with Raj Babbar, says that for mature actors like her, the media does not work social to get a job whenever he thinks. these platforms are meant to connect with their fans.
“I’m on Instagram, I’m not active on Twitter or Facebook because I think it takes up all my time and I have a lot of other things in life but yes there are many people, especially for the younger generation. It becomes a necessary source of income,” he told us.
Bhagyashree with 1.5 million followers shares her workouts, family time, and fashion choices. The ‘Maine Pyaar Kiya’ famous actor says that social media has become a tool to boost business opportunities in various fields.
However, he feels that doing a 30sec/1min reel doesn’t indicate talent.
“There is no doubt that social media will increase popularity but it is not the measure of art. With that said, it’s a project where newcomers can hope to be discovered, rested and make a ripple in this vast sea of talent around,” he told us.
Started as a fun way to connect with her fans, Bhagyahsree later developed it during the pandemic as a way to give back by helping them with health hacks inspired by her own journey. “For me personally, as an actor, I don’t think it increases the opportunities to act as much as it does with product ads. The greater the extension, the better the chances of enforcement,” he said.
Ayesha Jhulka, who moved away from her daughter after the kind of score she got after hitting the blockbuster “Jo Jeeta Wohi Sikandar” and “Khiladi” and ‘Hush Hush’, she says in He signed three projects for OTT while not being seen on social media.
“I understand that an actor gets a job in a project based on how well they fit into a situation and how well they can handle the role,” he says.
The 50-year-old is willing to adapt to social media trends as long as he’s happy with what he’s doing and most importantly, happy. “My fans respond well and accept my presence, they love me and ask to see me more, so I love, want and be happy,” he said. said the actor.
He also enjoys close interactions with people who still love him. “It’s a new world, a new journey,” he said.
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