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D2C tokens are the new news in town because there is no third party involved and the negotiation between producers and consumers is direct. D2C, direct to consumers or business to consumers is more self-explanatory: it means that there is no intermediary working between the producer and the consumer, the producer produces goods for the consumer and sells directly from the product without a merchant. D2C brands are growing rapidly and with the help of social media, growth is evident. From a financial perspective, D2C brands are getting stronger and making their way to the market, and more people are opting for D2C. D2C brands are changing the nature of the traditional market, creating tough competition among other popular businesses that support traditional trading methods.
Social media can connect many users across the country from different locations. The whole world is on social media, we all agree that we live in a digital age.; therefore, google and social media, such as Instagram and Facebook, are our main means of communicating to the public, because they are reliable and affordable, and gather viewers like no other program, so it will come. In terms of business expansion, social media is our way. Now, as we focus on business, let’s talk about how D2C uses Instagram, Facebook, and Google.
Facebook and Instagram for D2C brands
India has the largest percentage of internet users, where Facebook gathers 330 million users and Instagram sits at 230 million users, so it’s no wonder that social media is attract the attention of the audience and customers in general, the attention of customers. , the greater the D2C signal. Social marketing gathers the audience with the help of social media marketing and promotes strong interactions between consumers and producers, this allows consumers to reach the desired D2C points. Social media provides an omni-channel approach, which has a great impact when promoting a small business, especially because of the mobile marketing methods it supports.
D2C is different from traditional commerce
The methods of traditional commerce are very different from D2C e-commerce, D2C is its own merchant who offers online services through social media, and offers products and services to customers. D2C enables manufacturers to engage with their customers and help create effective communications and rely heavily on digital marketing for their sales. The traditional retail model on the other hand has a longer supply chain, which includes intermediaries such as wholesalers and retailers.
Relationship between producer and consumer
D2C brand services are more friendly and support social commerce because the manufacturer can offer specific services for specific customers. D2C uses digital marketing methods that not only help to promote the brand and accumulate customers but also empower them to create effective relationships with the end-group. Nowadays, consumers want to know their brand and want to know if they are getting services from a reliable brand, so, in order to stay connected and relevant, brands direct-to-consumer not only focuses on social media marketing but also on consumers. service, and focus on their concerns so customers remain loyal.
D2C marketing on social media
Social media is a place of surprise when it comes to the popularity and promotion of certain brands, it can be a place of surprise when it comes to marketing and providing services to the customer if social media marketing gives brands an influence If not, it will be bad. criticism, so the brand should always consider the opinions and take into account their audience, since people on social media are a tool to promote your brand and different types of research will be taken It’s a good way to market products.
(The author is Mr. Abhishek Maity, Co-Founder & Director of Adbuffs and the views expressed in this article are his own)
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