How has Instagram changed the way we think about food over the years? | Tech Reddy

“Click on the plate”, says a very clever headline for a story about the classy, ​​no-little-key-for-them, food and drink of the good-life on our Instagram feed. . “Perfect Picture” is the headline for another episode based on the beauty of the Instagram feed. Most go for the “How Instagram is changing food” variety. However, what we’re talking about is the Instagrammification of food — or the foodization of Instagram, seen another way — is a BONAFIDE phenomenon.

In general, here are the conclusions of people who have studied this phenomenon with great knowledge and precision:

-> The rise of bizzaro foods such as rainbow buns, glitter cream, funfetti puddings, ‘matcha’ and ‘unicorn’-prefixed treats, freakshakes; the likes of cronut and latte art; accessories and decoration of the poop; the use of marble floors in restaurants (and other design details included with the main theme of the photo works); the rise of the generation of food content creators to cookbook writers/grilling developers/star and salt chefs; deep convictions about what cake is (and isn’t) — we have Instagram to thank for these.

-> Also discovering little gems, like a cake you never knew about, or your local home chef deserves a Masterchef award, or a dish you never thought you’d try. Or what your favorite chef likes to do when he’s down, all the time, in the kitchen and out. (No, that’s not a reference to the internet. The experts told us.) As an effective advertising tool, Instagram has brought food companies a lot of business — and a lot of potential.

But now, seemingly in its final year as a teenager, Instagram is moving in a new direction. “Lo-fi” and “laissez faire” food is becoming a type of content that more users are engaging in, rather than the highly dramatic/studio-produced food visuals that have been the norm in the past. This preference for authentic, “live-in” food may be an epidemic and how it affects not only our priorities but also our relationships with the kitchen and food preparation. (It’s similar to the rise of the personal sharing app BeReal, which lets others see how you’re feeling and around at any time of the day.) When we’re done eating for almost two years, the diet has been determined. how much do you want to spend to look and taste, satisfy and eat.

Another part of the change in food aesthetics may be a reaction to the plated, pale-hued, plated, plated food images we’ve been seeing for over a decade: some say This change is a democratization of Instagram. , far from its ideal state. Some attribute the change to creators seeing less engagement for their favorite food photos while Instagram is pushing Reels in response to TikTok’s threat.

There is also support for the idea that since the human brain has evolved to recognize early on what food looks like, we have been wired to pay attention to things that look like food and are likely to eat. (Maybe that’s an oversimplification, but you get the picture.) Therefore, food images that are closer to our perception/perception of what food looks like in reality are more likely to include it. we are doing art but it is unknown.

The stirring ideas about the Instagrammification of food are nothing but a critique of how the focus on social media money has forced the restaurant industry to focus on everything but taste. But this view does not consider that the food business is always “perfectly designed” and desirable. From the design of the menus and listed prices, to the colors used in the decoration, the size and shape of the plates on which your food is served, the volume and type of background music , the serving of complimentary nibbles — everything is carefully planned. to make sure that the customer is called to spend more money. The difference from 2010 is that Instagram cachet was one of the first additions.

And if it’s a crazy promotion of rainbow-colored pizza, well, we’re ready.