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The ‘anti-Instagram’ app that is creating an unfiltered world is growing with increasing usage every day; Here’s everything you need to know about keeping true on BeReal.
If you’ve seen ‘this is my BeReal’ posts on Instagram and Twitter, and you’ve been trying to figure out what it is, you’re in the right place. The app, which closed a Series B round of funding of $60 Mn with a valuation of 587 Mn USD, has been a huge hit with young people. Here we explore how and why many social media users are trying to be honest.
TechCrunch’s report that revealed the funding round states that the app has around 20 Mn active users per day, an increase from the 7.9 Mn users it managed in July. Switching from curated feeds of filtered posts to seeing close friends and family in their normal lives is a unique feature that appeals to all users.
Social media platforms have been used for communication, entertainment or information, but the issue of glorifying a life that does not require filters and platforms that cut the truth of life has increased. Many studies and psychologists point to social networks as the cause of depression, anxiety, loneliness, and smartphone addiction.
Since not using social media is not an option in the digital age, the solution is a social media app that encourages users to be ‘real’.
The BeReal Founding
Created by Alexis Barreyat and Kevin Perreau, the social media app has been growing in popularity since mid-2022, even though it was launched in 2020. The “anti-Instagram” app has emerged lowest ratings on social media. to.
This app became more popular due to the frustration of Instagram users which started as a “photo sharing app” but now it has joined Snapchat, TikTok, and an app that users can’t access or find . what they want because of the many algorithmic changes. There are many other factors that have increased BeReal’s popularity, mainly its widespread use in college campuses, paid programs, unique social media format, and popular usage.
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Currently, the app is ranked #7 in the Social Networking category on the App Store, with a 4.8 rating collected from 2.7k reviews, and the app has 10+ Mn downloads in on Android with over 85K reviews and an average rating of 4.5 stars.
The BeReal Project
The unique feature of this app is that it sends announcements at random times of the day, and users have 2 minutes to post photos of their work and themselves. All friends receive the message at the same time and users can respond with ‘realmojis’ – their own images that express the desired message.
The app UI is very simple and encourages users to add their family and friends. BeReal is designed to keep people close and connected, and only show their daily activities to this circle. Users can go through their calendar to go back to posted photos, and go through their library of ‘live posts’.
The BeReal Content Format
BeReal has introduced a new content format, meaning a picture-in-picture frame similar to what is seen during a video chat, with a small screen showing the user’s selfie and a large screen that shows the user’s actions. This content format has launched a wave of ads on other social media platforms.
This format is used across social media by celebrities, creators, content pages, and general users. We see Jack Harlow posting BeReal on Twitter, and cinephile pages on Instagram.
Due to the increase in popularity, duplication has increased in the social media industry, and after the rise in popularity of BeReal, TikTok launched ‘TikTok Now’ and Instagram launched a camera feature- two with ‘IG Candid Challenges’.
Active Performance and Way Forward
Many tech enthusiasts and people have said that the life of the app is the same as the ads that do not exist, and the longevity of the app is determined by its ability to keep users in the important time, right now. It has also been described as an app that can function without a major revenue generating tool – advertising, no matter how ‘light’ it is.
After the rise and fall of many social media apps seen in the late 2020s such as HouseParty and Clubhouse, the increase in daily active users seems to be short-lived, does not break the circle and get a share of the active daily user base that transfers at least a hundred million users.
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