Dish TV’s direct-to-home repositions as direct-to-heart | Tech Reddy

Mumbai : India’s Dish TV’s D2H has released a campaign to launch a brand new stop “Heart Direct.” This campaign shows how D2H brings families together and gives them the great joy of sharing good times while watching TV.

Featuring brand ambassador Rishabh Pant, the campaign was conceptualized by Lowe Lintas. The brand will run the campaign through TV, BTL, digital platforms, and local channels to expand it.

D2H in its new avatar focuses on its connectivity, going beyond a content provider to be viewed collectively by Indian families. This is captured in the main idea, as the brand reinvents itself in the category of “direct-to-home” (DTH) by positioning itself as a communication that touches the lives of customers and forms a bond that is “direct-to-heart.”

The industry has changed over the past two years due to the pandemic. The pockets of budget subscribers have been stretched due to successive bans, while consumers in the high and middle segments are moving to HD and OTT platforms. To meet the changing needs of its customers, D2H adapted the complete packaging. Over the years, the brand has designed affordable monthly SD and HD combos, made HD add-ons economical, and made combos simple and easy to understand. It also has competitive advertising and profitable trading programs for partners.

Speaking about the repositioning campaign, Dish TV India group CEO Anil Dua said, “As a DTH company, we have the unique advantage of having two brands, and we are leveraging this by leveraging the strengths of both our brands. For our D2H brand, we have launched new packaging completely, we introduce customers who are extremely competitive in the market, we introduce a new ambassador, and now we have launched a new brand campaign. the connection of the brand and its loyal customers to bring out key ideas. The new campaign supports this information and combines the D2H brand association with cricket and family viewing on a creative platform which means “straight to the heart.”

Speaking about the new D2H campaign, Dish TV India D2H company head-marketing Sugato Banerji said, “We are witnessing the fragmentation of families, each busy with different things and pursuits. In this context, the new brand vision we are taking on. D2H is TV plays a big role in bringing families together. Our new campaign is built on this understanding and takes the new position of D2H, straight to the heart. With the huge investment we are making in strengthening the D2H brand. . I am confident that we will gain market share in the next few months.”

Speaking on the design side, Lowe Lintas regional design officer Vasudha Misra said, “In an era of fragmented content, the brand’s new ‘straight to the heart’ brand touches on the fun that can bring one platform to the ultimate joy. Our story is about a kid who is excited as he ‘breaks the fourth wall’ with his favorite cricketer.” , Rishabh Pant, who needs his help to gather his family members to see the nail-biting end. innocent take that leaves you with a smile.”