- Influencers earn money from referrals on social media.
- But rates vary by influencer and the platform they offer.
- A new survey asked 552 influencers about their ratings across 7 different platforms.
Although influencer marketing has grown, the premiums for creators who promote products and services are still common.
With hundreds of thousands of creators, in different areas of their work and using different social media, the amount of money that influencers pay for collaborations – whether it’s a story in a video, or posting to the Instagram feed – it varies widely and depends. on a number of different dimensions.
Marketing firm Mavrck surveyed 552 American influencers in April to better understand this trend. Survey respondents are next in size, with 88% having fewer than 100,000 followers. Only 1% had more than one million followers on social media. The majority (about 61%), said they were part-time producers.
The firm asked fans about their average rate of support across multiple social media platforms, including Instagram, TikTok and YouTube. No two platforms have the same response.
YouTube and blogs have the highest rate with 22.7% and 24.6%, respectively, of creators, paying between $501 and $1,000 per collaboration.
On Instagram, currently, the highest rate for influencers – 32.5% of respondents – is between $251 and $500 per collaboration. And on TikTok, the most common rate is $101 and $250 per collaboration, on the thin side.
“There is no reason why a manufacturer should pay a different price per position,” Mavrck wrote in his recent report. “Influencer marketing is not a one-size-fits-all activity.”
However, many more employers are trying to be transparent with their earnings to ensure they are paid fairly, and startups like FYPM and Clara have set up to improve payment transparency. for the producers.
“Brands also need to know that buyers are still talking, talking about rates, and comparing offers,” said one research analyst. “Brands need to understand that fans will recognize the lack of consistency, and they will see it as a negative action.
Here’s a breakdown of influencer pay per endorsement across 7 different platforms, including blogs: