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For the past half year, I have become an avid user of Samsung DeX. I’m surprised that, considering some of the DeX doomsayers that have appeared online over the years, Samsung continues to improve the platform and does so with one UI update. One UI 5.0 makes DeX faster on my Galaxy S22 and adds a few cool extras, like a Finder taskbar shortcut and a pop-up calendar.
But as a fan, I can’t help but wonder what could make DeX even more popular than it is today. It’s available on many Galaxy smartphone models, but could the answer lie elsewhere, in another type of device? Can Samsung DeX benefit from exposure on Samsung smart TVs and vice versa? I’m not referring to the Samsung DeX wireless, which works with all Samsung Smart TVs, but rather, the built-in DeX that will not require a connection to a Galaxy smartphone or tablet.
How will Samsung smart TVs and DeX benefit from this alliance?
In terms of theory, bringing Samsung DeX to TVs as an out-of-the-box built-in feature could have the same effect Gaming Hub seems to have on cloud gaming. That is, this partnership will increase the exposure of DeX to millions of Samsung TV users who may not be using Galaxy smartphones or tablets with built-in DeX.
Pushing DeX into the spotlight for millions of Samsung customers can help bring DeX to the level of popularity it needs to score more points and improve faster than ever. And as DeX becomes more popular, the company may consider producing low-cost, stand-alone, so-called “DeX boxes” or small PCs that run DeX. Think of it as a sort of Raspberry Pi running DeX natively.
Conversely, since DeX requires more powerful hardware than Tizen TV, smart TVs with built-in DeX will enhance the Samsung Tizen TV experience with better UI performance. The sometimes-unresponsive UI is one of Tizen’s downsides, and better hardware could fix that while opening up new possibilities for TV picture editing and SmartThings.
It sounds like a win-win situation. And in a perfect world, this union would have already happened. But there is one aspect that makes me wonder if native Samsung DeX on TVs is really possible or just a pipe dream.
Samsung’s native DeX can bring smart TV prices up a notch
From my experience, for a usable Samsung DeX experience on Galaxy devices, the platform requires at least a mid-range chipset and 4GB of RAM. Add to that a small storage, and the cost of a Samsung smart TV with built-in DeX can probably increase anywhere between $ 50-$ 100 – a rough estimate, although Samsung may be able to work around the increase in price and financing degree.
On the other hand, the better hardware required for DeX will work better for the TV experience, as it should help the performance of Tizen UI. On the other hand, if the inclusion of DeX will lead to an increase in the price of smart TVs, some potential buyers may take issue with that.
Perhaps Samsung can strike a balance by including native DeX only in the most expensive TV models. That way, the company can avoid significant price increases while offering more value to its customers and pushing DeX further under the spotlight. And perhaps the company could gradually bring DeX to cheaper TVs over time as hardware requirements become more affordable. I don’t pretend to have the right answer to this cost-related problem, but perhaps the best solution is Samsung’s.
What are your thoughts on (other) Samsung smart TVs that ship with native DeX? Do you think this alliance can help the DeX platform in the long run and bring it to a new level and level of popularity? Will the inclusion of DeX help TV sales or hurt them? Could the better hardware benefits inside Samsung smart TVs fix the potential price conflict? Share your thoughts below.
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