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Jitendra Kulkani, TCL’s marketing director for the Middle East and Africa, speaks at the launch event held in Nairobi, Kenya, on November 18, 2022. [Photo/Xinhua]
NAIROBI — TCL Electronics, a leading global TV brand and pioneer in consumer electronics, has introduced the C-Series 4k LED TV line-up to the growing Kenyan market.
“We are proud to unveil TCL’s latest generation of Mini LED and QLED C-Series TVs, providing a premium home experience to consumers in the Middle East and Africa,” said Jitendra Kulkani, TCL’s Middle East and Africa marketing director. Africa. at the launch event held on Friday in Nairobi, the capital of Kenya.
During the launch, the Chinese firm unveiled its C-Series TV products, including the C635, C735, C835, and C935, with the C935 and C835 models both raising the bar for powerful images and providing brightness. amazing to achieve amazing contrast and show interest. details.
Edwin Oyaro, TCL’s country marketing manager in Kenya, said TCL TVs that come in different sizes and price ranges have given Kenyan consumers more choice, with entry-level TVs starting at around $500 and high-end TVs selling for $3,000. .
“TCL TVs always have amazing games at competitive low prices,” said Amani, a Kenyan influencer on Twitter.
During the launch on Friday, TCL brought its latest appliances including washing machines and refrigerators to Kenya.
Kulkani said TCL has expanded significantly in Kenya. “We have big ambitions for the future with an effective plan to sell the local map.”
Data from the firm shows that in 2021, TCL TV market share will grow by 11.5 percent with 24.6 million LCD TV units shipped. As a global technology brand with a presence in more than 160 countries and territories, TCL has been providing products to approximately 300 million users worldwide.
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