Car TV Company Expands Global Footprint; It is launching its first TV experience center in Singapore | Tech Reddy

The new TVS Experience Center will offer a range of TVS Motor’s premium motorcycles including the flagship model, the TVS Apache RR310 for racing enthusiasts, and the TVS Apache RTR range for performance enthusiasts.

The company will introduce a variety of products, for your convenience and premium delivery segment in Singapore. The facility will have a garage, spare parts, and a full line of merchandise to choose from.

The TVS Apache series was born in racing, incorporating lessons learned from over 40 years of experience of TVS Racing – the factory racing team of TVS Motor Company with a 40-year history in motor sports. Offering the best products in the market that resonate with racing enthusiasts, the TVS Apache series has always been at the forefront of technology and innovation since its launch in 2005.

Over the years, the brand has introduced premium products and technology to customers, recording a strong year-to-year export volume to 80 countries.

The TVS Apache has redefined the sports segment with its focus on racing performance, making it a highly desirable product for sports enthusiasts. This has resulted in creating a customer base of over 4.8 million worldwide.

Speaking at the event, Head of Premium Business at TVS Motor Company, Vimal Sumbly, said, “The TVS Apache Series has been at the forefront of technology and innovation since its launch in 2005 and continues to set the benchmark in the performance segment.”

“The cars under the TVS Apache series stable have offered many first-segment and best-in-class features and technologies to customers, ranging from Fuel injection, ABS, Dual Channel ABS, Slipper Clutch, to the latest SmartXonnect TM. , Rides, LED lighting, and democratic racing. Our expansion in Singapore, with the launch of the TVS Apache series, is important to our premium story and we are confident of expanding our community of Apache owners in the country.

Commenting on the launch in Singapore, Rahul Nayak, Vice President of International Business, TVS Motor Company, said, “Through years of commitment to building an international business portfolio, TVS Motor Company has set the benchmark in catering to the diverse needs of customers across the globe. Our launch in Singapore is another step in our global expansion towards achieving our global ambitions.

Speaking about the launch of the showroom, J Thangarajan, President Managing Director of PT TVS Motor Company, said, “We are excited to expand our presence in the ASEAN region, with our new TVS Experience Center in Singapore and Motorsport Pte Ltd. They have rich experience in this region and we share our values ​​of keeping customers at the core of our offerings.”

“This state-of-the-art experience center launched here in Singapore will further consolidate our presence in the region. It will pave the way for us to explore new opportunities in the world of mobility, as we introduce our premium two-wheeler range: the flagship model TVS Apache RR310 and the TVS Apache RTR series and experience series for enthusiasts cars in singapore.

Herbert Teh, Director of Motorsport Pte Ltd said, “We will represent the TVS Motor Company with great pride in serving Singapore customers. With the manufacturing expertise and quality of TVS Motor products, combined with our market presence and reach, we are confident that we will meet the expectations of customers in the country.”

TVS Motor Company has partnered with ‘Motorsport Pte Ltd (part of the Chong Aik Group)’ to be the distributors for the Singapore Market. Motorsport has a strong presence in the region with 6 dealerships and 8 warehouses. Founded in 1994, they currently have exclusive distribution for over 40 brands, while also specializing in genuine clothing, apparel, and motorcycle accessories.