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Vibhu Agarwal, a steel merchant turned media entrepreneur has made strides in the entertainment industry. Earlier this year, he launched a new Hindi GEC for Atrangii TV, which has gained popularity with each passing day. This was followed by the launch of Atrangii, a new OTT. The company under his leadership has now continued to broadcast live sports around the world. The company made its foray into cricket with the UAE’s tour of Bangladesh 2022 with two T20 matches. This follows the exciting Tanzania Cricket Premier League in 2022. Next on the calendar is another T10 League outing played in India in the month of December. The live feed of the match will be available on all Atrangii App and other popular platforms, YouTube channels and FB pages of the platform. The company has plans to increase their sports product by adding Kabbadi leagues across the country in the coming months.
Sports in India refers to the huge range of sports played in the country. It varies from cricket, badminton to football. While cricket is still the most popular sport in India, Kabaddi is the most popular traditional sport in the nation. Other common sports in India are badminton, football, shooting, wrestling, boxing, tennis, squash, weightlifting, gymnastics, athletics, table tennis, basketball, volleyball and riding. a bicycle.
The company’s decision to enter sports came from a survey conducted across its target audience which included men in the 15+ segment. The company aims to be the ultimate entertainment destination for its viewers, and sports are next on the agenda.
Speaking about his sports streaming venture, Vibhu Agarwal, Co-Founder and CEO, Atrangii TV and ULLU shared app, “Behind Atrangii TV, Atrangii App and retail platform ULLU 99, we are excited to bring sports to the screens ours. viewers. While cricket still dominates the world of sports in India, the country’s presence in all international sports has contributed to the growth of the sector. There is a demand now for tournaments in Kho-Kho, Kabbadi, badminton among others. A deep understanding of our target audience made us realize that there was a gap we could fill and we brought the games under the same platform. Our OTT platforms, Atrangii App and ULLU app will simulcast these events making it even easier for viewers to enjoy the entertainment of their choice. These will be championships and leagues in Cricket, Kabbadi, Kho-Kho badminton happening in Asia and MENA which may or may not have participation from India but will be enjoyed by sports enthusiasts. It is another step forward for our vision”.
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