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ANI |
Updated: November 14, 2022 11:01 IST
Gurgaon (Haryana) [India]November 14 (ANI/NewsVoir): #DirectToFan is a social cause campaign by marketing agency Nothing Else Matters that aims to raise funds for animal welfare by leveraging their marketing talent.
“We do not have two hearts, one for animals and one for man; we either have one heart or we have none,” – Alphonse de Lamartine.
At Nothing Else Matters, we believe that all animals deserve a life of dignity and care, just like all humans. And to make sure the solutions aren’t complicated and just need us as a society to focus and take simple steps that can help give our animal counterparts a better life. One such route we wanted to explore was, “What if there was a way to use our talents as marketing professionals to do something for animals? A way to leverage our networks to help us stand up for this cause.”
This exciting thought gave birth to Care for an Idea, a fundraising drive where we reach out to our existing and potential clients, asking them to donate to animal welfare in exchange for a marketing service/idea by Nothing Else Matters (NEM). For the campaign, we will partner with selected animal welfare organizations, rescues and volunteers who will receive donations directly without our intervention. Funds raised will be used by them to get access to better food and medical resources and build better shelters to care for our four-legged friends.
Minshu Bhatia, Co-Founder and Chief Creative Officer, NEM, describes how his beloved dog Genie proved to be a better companion to him than most people, “We got him when he was the size of my palm, a shy little ball of fur. . With an iron will. Despite his small stature, he was never intimidated by the big dogs, something that helped him become a favorite people and pet in our neighborhood. I used to make him jump over tall walls and slide through narrow spaces. used to train. To help me with my molestation, kind of like Milo in the movie Mask. That little lady lived a full 17 years. I turned 36 this year, and I often think about how she was mine for most of my life and everything. Beside. Her. I still miss her and will cherish the memories I have with her forever. Animals have so much love to give, they just need a chance from us. For me, Care for an Eyed Just a trick to say thank you to Ya Jini and give all our furry friends out there a chance at a better, happier life, because they deserve it.”
According to Mars Petcare’s ‘State of Pet Homelessness Index’ report, about 79.9 million homeless cats and dogs in the country live in disabled shelters or on the streets. Abandonment rates in India are higher than in other countries, with 50 percent of current and previous owners having abandoned a pet in the past, compared to 28 percent globally. About 34 percent said they had abandoned a dog on the street and 32 percent had abandoned a cat. These alarming numbers are reason enough to consider animal welfare as a mass movement.
“The relationship between humans and dogs has existed for over a millennium,” explains Sachin Bhatia, co-founder and CEO of NEM. “They are compassionate and empathetic animals; and in my experience, most people aren’t. We’ve wanted to do our part in animal welfare for quite some time, and when the idea of using our skills to raise funds came up, we couldn’t pass up the opportunity. I mean , what better way to make an impact than doing what we do best? So on our 5th anniversary, we decided to go all out with #CareForAnIdea. That way, we can use our talents, help our society and our animals. Help friends, too.”
So, in conclusion, we want to ask you, do you care about an idea? Because we really do. Talk to us and join our efforts: [email protected]
Nothing Else Matters is a complete marketing and advertising agency that pioneered the direct-to-fan marketing model. The agency helps brands reach their consumers on a personal level with ideas that stem from highly relevant real-world insights, implemented in ways that are hard to ignore.
Website: www.nothingelsematters.in.
This news is provided by Newswire. ANI shall not be responsible in any way for the content of this article. (ANI/Newsvoir)
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