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Allie Rowbottom’s book Aesthetica it appears in both the physical and digital worlds. The digital world is you, me and Rowbottom champion @annawrey joins her as she scrolls through her Instagram feed, exploring weightlifters turned DTC leggings wearers, kale salads and Turmeric tonic of farm-to-table restaurants. In the physical world, the story takes place in the hotel room of a former Los Angeles hotel that looks like a mansion, and the cramped space of the Texas home of a Lean Cuisine-single mom. It’s done in cramped apartments with wannabe actor roommates who turn their noses up at the word “influencer,” and the private jet of a drug company with too much money and too little morals, and plastic surgery office with crystal chandeliers.
But today, Rowbottom and I are in Central Park. The top of the leaves. We’re looking at the lake, but I’m wondering where my phone is. In this case, I’m wondering whether or not we’re about to write about the sound of children shuffling and musicians playing John Lennon songs. Inside Aesthetica, just like the world, Anna Wrey always knows where her phone is, it’s one of the weirdest, but smartest things Rowbottom has ever captured on Instagram. “I’m on my phone,” the book begins. “Of course I am.”
Aesthetica, a page-turner, whip-smart, that won’t stop your phone, follows Anna Wrey, an instagram influencer who meets Jake, with a mouth like “Dentyne Ice, mezcal,” and stays as his manager, encouraged. her first boob job, started a year-long plastic addiction. The story turns like a before and after photo between Wrey on 19 in 2017, creating his Instagram following and caring for his former single mother with opioid addiction – ai the 35 works as a cosmetic counter at a “black and white store,” selling anti-aging products. He’s back in LA for an experimental surgery called “Aesthetica” to unravel the culture of the past 16 years while debating whether a reporter will help bring Jake down in a #MeToo story.
For the last ten years, many media have managed to show Instagram. You can bet there are TV execs who love patting themselves on the back for the way they portray characters in YA shows sending their DMs with a few emojis. . But no part of the media feels the claustrophobia of being on stage like Rowbottom.
“When the pictures were posted, I went from 6,000 to 20,000 Instagram followers and earned $4,000 dollars. It’s a big growth, fast,” wrote Rowbottom. “Like a solution to a disease I didn’t know I had, a power I knew was possible, but I didn’t think it would be easy to say.”
Hell, even Caroline Calloway called it “the best book on influencers I’ve ever read.” At a launch event for the book, Calloway appeared via video, singing Rowbottom’s praises and apparently not reading any of his upcoming book. Proprietor. “I hate to read,” he said of the video from Florida. “But I agreed to do this because I think Allie’s writing is really good.”
“Ultimately, our main interest, our main ambition is not about social media. Whether it’s, I want a hundred followers or a hundred thousand followers, like, what does that really mean? It’s, ‘I want safety and I want acceptance and some kind of lasting love that I think these people are going to give me.’ That’s the real thing.”
But tracking Wrey’s phone came later in the book, as did the addition of models Wrey was looking at on Instagram, as in the “Aesthetica” method itself, the the latter was only added by Rowbottom during the last six months of writing the book. . Because Aesthetica it’s not just an Instagram book. Yes, Instagram is the background of everything like an invisible, omnipresent force, like a god you didn’t ask for and hate to admit. Why Aesthetica The ultimate book about self-preservation, about the schools fighting for women, the many ways in which womanhood is at odds, about the mother and the girl in search of life and well-being .
“Ultimately, our main interest, our main ambition is not about social media,” Rowbottom said. “Whether it’s, I want a hundred followers or a hundred thousand followers, like, what does that really mean? It’s, ‘I want safety and I want acceptance and some kind of lasting love that I think these people are going to give me.’ That’s the real thing.”
Mothers and daughters and generations of female twins celebrate and hold us, a good stepping stone for Rowbottom, whose first book, the memoir. Jell-O Girls insists on the relationship between him, his mother and his mother’s mother. According to Rowbottom, he wrote the memoir about his mother. Aestheticaon the other hand, he wrote about himself.
“The mother-daughter relationship in this book is more than I could ever see as I try to live alone and move forward and live with a mother who is very sick and very sad. with him many times, I ended up feeling very guilty for being sad and the way I was with him at times,” said Rowbottom. “I just wanted to do as much as you can to love your parents, they push you, and then you feel like you want to do it again, to make it better, even if it’s not yours first place act.”
Through Anna’s relationship with her mother Naureen, Rowbottom was able to explore the different waves of feminism, taking us through two generations, with Naureen tackling second-wave ideologies with Anna. doing third/post-wave work.
Wrey called Naureen a “misogynist” for saying she was on Instagram for male attention. When the naturopath seduces Naureen, Wrey calls the woman an ab*tch, and Naureen apologizes: “Women don’t call themselves the B-word.” When he read about a ritual that changed the natural face covering in Asia, Wrey read a testimony from a woman who wrote: “On the first day, I was happy I was surprised by my open and bright face, he asked: “What is the nature of the woman. What would I do if I wasn’t happy with him?” It’s the latter that best captures the moral high ground involved in post-wave feminism: What should I do? What do I think? What do I really think?
In one of the best parts of the book, Wrey gets Botox for the first time, and we see the simple process that goes into it, the emotion that comes with it. each, and very high.
“Ariana sings I’m on the bandwagon My bandwagon is on the bandwagon. I felt my phone, hot in my thighs. It’s a simple choice, natural acid, and can be changed if I decide I don’t want to choose,” Rowbottom said. “I looked in the glass, and I saw that: fast growth, fast recovery. , fast change. It’s like a drug right to the muscle. Immediately, I wanted more.
We both respect Anna’s dignity and worry about her; We can understand how society defines the loneliness of the new city, how it is, simply, close to the mother of the needle. Inside Aesthetica, surgery and pain help Wrey; Surgery is not a cure-all, nor does it destroy; The surgery is neutral.
Rowbottom knew that plastic surgery, especially when Wrey got tummy tucks, could be a tough sell for publishers. “I haven’t really thought about other books on this subject,” he said. “I was like, why isn’t anyone writing about this? It’s so pervasive. It’s such a big topic in our culture right now.”
Rowbottom has long been obsessed with Instagram accounts that show off the celebrity’s plastic surgery look. He created the Instagram account @annawrey, which he uses to promote the book and repost stories that show the most famous photos of famous people before and after surgery, many say that they have done the work.
“I just want to spread that, because people don’t really understand. It’s really hard not to look at a picture of Kim Kardashian or whatever and just be like, ‘Wow, that’s really as he looks.’ Even if you know there’s a lot of editing, it’s still hard to remember,” he said. “You don’t have to say what you did, just say someone else is doing it.”
Rowbottom thought “Aesthetica” was meant to return Wrey’s face to its own youth, to make the 35-year-old’s face look like a young man, but realized that wasn’t the case. He wanted to give in, and it wasn’t something Wrey really wanted.
“What does he want? It’s only natural,” said Rowbottom. “Sometimes the more you do, the better. So how to remove and remove those layers is a very good question.
Rowbottom’s writing about surgery is influenced by his own experiences with it. The first time she got Botox, it was very simple; it was over in two minutes and he could see the change immediately. But the joy and control disappeared when some of her lip fillers started to fall off, causing a domino effect of dysmorphia: You end up losing that once-in-a-lifetime control.
“I was really worried when I got into it, because I was like, how bad is this? I didn’t see what the truth was,” said Rowbottom. “That really bothered me, so I tried to put that anger into the book.”
Today’s Instagram is different in 2017. Everyone and their mother is posting flat tea ads, but we all know it’s not that serious. Like Airplane It’s a short time for Instagram right now and Instagram’s hopes for 2017 are very clear, and the book will be longer than the Explore page of the app. It represents our current era of feminist ideas and how we fall; There are many ways we buy to heal, and more importantly, the ways we find them.
“I feel like Instagram is going to change, or it’s going to change,” says Rowbottom. “That’s fine with me, because I’m ready to go home and write my next book and never be online.”
Airplane is out November 22 from Penguin Random House.
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