According to an IronSource report, 64% of consumers plan to buy a mobile phone or tablet this holiday season. | Tech Reddy


TEL AVIV, Israel–(BUSINESS WIRE)–ironSource (NYSE: IS ), the leading business platform for the App Economy, in association with M&C Saatchi Performance today presents its latest report: The Modern The Mobile Consumer 2022 Holiday Marketing Textbook. The report provides marketers and brands with insights and expert advice on how to best navigate the holiday landscape as shoppers everywhere adjust to an uncertain global economy and new post-COVID lifestyles.

Some of the key findings are:

  • Women (84%) are more likely to do holiday shopping than men (67%).

  • Most consumers (65%) will spend more than they did in 2021

  • General merchandise retailers (75%) are the preferred shopping destination

  • Many consumers (64%) use their mobile phone or tablet to shop

  • More than any other demographic, parents (75%) are the most likely to enjoy giving gifts

  • Clothes and shoes are the most popular gifts (75%)

  • Rewarded ads influence 40% of consumers’ purchase decisions

  • Consumers buy early. Fall (28%) and Black Friday/Cyber ​​Monday (27%) are the most popular holiday shopping times.

  • 70% of consumers are influenced by many factors in their purchasing decisions

The report provides insight into three areas:

  1. The Consumer Insights section uses first-party data from the MobileVoice® market research solution. Insights from 21,351 respondents were gathered through surveys collected from thousands of mobile apps, giving marketers insight into how mobile users plan to shop this holiday season and what influences their shopping habits this time of year.

  2. The E-Commerce Trends section from M&C Saatchi Performance research discusses how the changing economic climate could affect the upcoming shopping season and tips on how to take advantage of it.

  3. The Expert Advice section offers advice from industry experts on how marketers can create and execute a holiday marketing strategy.

“We’re living in a new era of shopping, and there’s no time when the pressure to buy the right gifts for the right people, on the right budget, is more heightened than this holiday season,” said Sarah. Chafer, vice president of US ad sales at ironSource. “We’re excited to partner with M&C Saatchi Performance on another report and provide marketers and brands with insights on a range of topics, including what Gen X is buying, what products are most popular and the most important channels to include in your marketing. mixing and much more.

The report is the latest in ironSource’s Modern Mobile Gamer® series, which focuses on consumer understanding of the freemium app ecosystem and examines who plays mobile games and why.

Click here to download the full report.

About ironSource

ironSource is the leading business platform for the app economy. App developers use the ironSource platform to turn their apps into successful, scalable businesses, using a comprehensive suite of software solutions to help them grow and engage users, monetize content, and analyze and optimize business performance for overall growth. The IronSource platform also enables telecom operators to create rich device experiences that include relevant application and service offerings to engage users throughout the device lifecycle. By providing a comprehensive business platform for key players in the App Economy, ironSource enables customers to focus on what they do best, creating great apps and user experiences, while growing their business in the App Economy. For more information, visit

About M&C Saatchi Performance

Born as a mobile agency at the forefront of the smartphone revolution, M&C Saatchi Performance has evolved through the way people connect with media and each other.

We take a human approach to data, connecting with brands and meeting people where they are to define goals and audiences. Our team of expert marketers develop creative, paid search, programmatic and remarketing solutions to optimize campaign performance and deliver results.

Notice Regarding Future Posts

This release contains various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, or Section 21E of the Securities Act and the Securities Act of 1934, that reflect the beliefs and assumptions of our management. about future events. These notices are intended to meet the requirements of the “safe harbor” from liability set forth in the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements about the expected benefits and effects of testing. weapon. Words such as “expect,” “estimate,” “project,” “scope,” “budget,” “anticipate,” “anticipate,” “intend,” “plan,” “may,” “could,” “could” “” “should”, “believe”, “anticipate”, “potential”, “continue” and similar words are intended to identify such forward-looking statements, but are not an exclusive means of identifying such statements. By their nature, forward-looking statements involve risks and uncertainties of a general and specific nature, and there is a risk that estimates, forecasts, projections and other forward-looking statements may not materialize. You should understand that a number of factors could cause actual results to differ materially from the plans, goals, expectations, estimates and intentions contained in the Company’s forward-looking statements in its SEC filings. ironSource cautions readers not to place undue reliance on forward-looking statements that speak only as of the date expressed. Except as required by applicable law, ironSource undertakes or undertakes no obligation to publicly release any updates or revisions to forward-looking statements to reflect any change in its expectations or changes in events, conditions or circumstances. whatever such statement is based on.


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