TEL AVIV, Israel–(BUSINESS WIRE)–ironSource (NYSE: IS ), the leading business platform for the App Economy, in association with M&C Saatchi Performance today presents its latest report: The Modern The Mobile Consumer 2022 Holiday Marketing Textbook. The report provides marketers and brands with insights and expert advice on how to best navigate the holiday landscape as shoppers everywhere adjust to an uncertain global economy and new post-COVID lifestyles.
Some of the key findings are:
Women (84%) are more likely to do holiday shopping than men (67%).
Most consumers (65%) will spend more than they did in 2021
General merchandise retailers (75%) are the preferred shopping destination
Many consumers (64%) use their mobile phone or tablet to shop
More than any other demographic, parents (75%) are the most likely to enjoy giving gifts
Clothes and shoes are the most popular gifts (75%)
Rewarded ads influence 40% of consumers’ purchase decisions
Consumers buy early. Fall (28%) and Black Friday/Cyber Monday (27%) are the most popular holiday shopping times.
70% of consumers are influenced by many factors in their purchasing decisions
The report provides insight into three areas:
The Consumer Insights section uses first-party data from the MobileVoice® market research solution. Insights from 21,351 respondents were gathered through surveys collected from thousands of mobile apps, giving marketers insight into how mobile users plan to shop this holiday season and what influences their shopping habits this time of year.
The E-Commerce Trends section from M&C Saatchi Performance research discusses how the changing economic climate could affect the upcoming shopping season and tips on how to take advantage of it.
The Expert Advice section offers advice from industry experts on how marketers can create and execute a holiday marketing strategy.
“We’re living in a new era of shopping, and there’s no time when the pressure to buy the right gifts for the right people, on the right budget, is more heightened than this holiday season,” said Sarah. Chafer, vice president of US ad sales at ironSource. “We’re excited to partner with M&C Saatchi Performance on another report and provide marketers and brands with insights on a range of topics, including what Gen X is buying, what products are most popular and the most important channels to include in your marketing. mixing and much more.
The report is the latest in ironSource’s Modern Mobile Gamer® series, which focuses on consumer understanding of the freemium app ecosystem and examines who plays mobile games and why.
Click here to download the full report.
ironSource is the leading business platform for the app economy. App developers use the ironSource platform to turn their apps into successful, scalable businesses, using a comprehensive suite of software solutions to help them grow and engage users, monetize content, and analyze and optimize business performance for overall growth. The IronSource platform also enables telecom operators to create rich device experiences that include relevant application and service offerings to engage users throughout the device lifecycle. By providing a comprehensive business platform for key players in the App Economy, ironSource enables customers to focus on what they do best, creating great apps and user experiences, while growing their business in the App Economy. For more information, visit www.is.com
About M&C Saatchi Performance
Born as a mobile agency at the forefront of the smartphone revolution, M&C Saatchi Performance has evolved through the way people connect with media and each other.
We take a human approach to data, connecting with brands and meeting people where they are to define goals and audiences. Our team of expert marketers develop creative, paid search, programmatic and remarketing solutions to optimize campaign performance and deliver results.
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