A higher percentage of Realtors® are using Instagram and LinkedIn to build their business, according to 2022 Technical Research from the National Association of REALTORS®.
Fifty-nine percent of those surveyed said they use Instagram for their real estate business, and 53% use LinkedIn. In the 2021 survey, those numbers were 52% for Instagram and 48% for LinkedIn.
Facebook, at 89%, remains the most common social media tool for Realtors. Most other social media platforms are used for business by less than 20% of those surveyed, including Twitter, TikTok, Pinterest and Snapchat. Twelve percent of respondents said they use TikTok, compared to just 5% in last year’s survey.
The technology survey revealed additional insights into how Realtors incorporate technology into their work. eSignature, lockers and MLS apps were rated as the most powerful technology tools used by Realtors in the past 12 months.
Those surveyed predicted that cyber security, 5G and drones will have the biggest technology impact on real estate in the next two years.
Sixty-one percent of those surveyed agreed or strongly agreed that their retailer provides the technology tools to be successful. Only 15% said they disagreed or strongly disagreed with that statement.
“It’s clear that technology plays an important role in our members’ lives and businesses,” NAR CEO Bob Goldberg said in a news release. “From our annual iOi Summer to our REACH technology accelerator program, NAR is looking to the future. By partnering with innovative leaders and empowering Realtors with new technologies, we are We predict the future of real estate and help our members build real power.
The 2022 Technology Survey is based on data collected in August. The survey was sent to NAR members and received 2,419 possible responses.