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It looks like Instagram is working hard to take over the popular social media app BeReal.
Discovered by reverse engineer, Alessandro Paluzzi, this new feature is called ‘Glimpse’.
Glimpse looks like Instagram stories meets BeReal and allows users to share pictures of their stories using the front and back cameras. This is BeReal’s USP.
Just like BeReal, you can view other people’s ‘views’ if you share your own.
The only difference is that Instagram includes the option to share a video while BeReal is the first to share photos.
Take photos or short videos with the front and rear cameras. Only people who add content can see you,” said Paluzzi.
In August, Paluzzi saw a similar phenomenon, but it was called ‘Candid Challenges’ at the time. Like BeReal, it was supposed to encourage users to share a photo in a two-minute interval, the time varying from day to day.
BeReal, which launched in 2020, has gained a growing following among Gen Z-ers in recent weeks, climbing to the top of Apple’s App store in July.
This is despite the fact that it sometimes breaks down at the critical moment when many users are asked to upload their photos.
Instagram has been accused of copying other competing apps as it tries to maintain its place in the ever-growing social media market.
In July, the company rolled out new changes that will increase the amount of videos and recommendations users see on their feeds.
Critics accused the company of copying the video app TikTok, and many others celebrities joined in to protest the changes.
Kim Kardashian and others protested the focus on video by sharing a link to an online ‘petition’ to ‘Make Instagram Instagram again’ on their accounts.
The industry is constantly testing new features as it battles with competitors for content creators and users.
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