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BasisTV+ Suite offers Integrated TV Marketing with 80 Trackable Metrics and 1000 Viewing Parameters.
/EIN News/ — CHICAGO, Nov. 17, 2022 (GLOBE NEWSWIRE) — Basis Technologies (https://basis.net), a leading provider of cloud-based workflow automation and business intelligence software for marketing and sales, today announced its platform reaches 93% of households in US have smart TVs. The base platform includes BasisTV+, which enables responsive TV advertising with 80 trackable metrics and 1000 targeting parameters for brand-safe content using programmatic buying strategies. BasisTV+ is made up of tools designed to drive marketing results through its inventory, targeting, optimization and measurement capabilities. Read more: https://basis.net/technology/dsp/channels/connected-tv.
The way consumers watch television has changed. According to eMarketer, 87% of US households will use a connected TV device by 2024. With more and more users watching video content through connected TVs (CTV), potential audiences for advertisers are fragmented across multiple devices and channels. With BasisTV+, digital media teams can tap seamlessly into a fast-growing advertising channel to drive brand awareness, reach consumers with precision and accuracy, and maximize return on ad spend.
“With the ever-changing scope of the digital landscape – CTV has been a growth focus for our customers. Location3 is a commercial agency that coordinates hundreds of thousands of local campaigns and large business campaigns. Basis Technologies gives us the ability to deliver and implement the latest CTV opportunities for our clients at scale and drive incredible results without sacrificing time, strategy, and service to our clients,” said Andi Johnston, Sr. https://www.location3 .com).”At the end of the day, it’s our job as marketers to make sure our clients outperform their competition with the best inventory, targeting and results, and Foundation makes that happen.”
BasisTV+ offers access to premium, limited, and secure retail inventory to reach qualified customers through open market bidding, private marketplace sales, and traditional IO purchases. The CTV Marketing Guide is available at: https://basis.net/guides/the-connected-tv-guide. Benefits of BasisTV+ include:
- A list from a large network
- Direct integrations from quality video publishers
- Negotiation tools for private market agreements
- An audience-oriented TV line and creative version
- Dynamic audience and contextual targeting
- Protection of the trademark for safe and proper placement
- Automatic configuration options
- Real time measurement; cross-device access, repeatability, foot traffic counts and more
“While interactive TV has dominated viewers’ attention in our lives, our industry is seeing a rapid shift in attention to digital devices and connectivity. I believe this is the time for advertisers to fully embrace CTV as part of their media mix,” said Katie Risch, CMO, Basis Technologies. “Basically, marketers have the tools to increase the effectiveness of TV buys and align them with other important aspects of their campaigns.”
About Basic Technologies
Basis Technologies (https://basis.net) is a leading provider of cloud-based workflow automation and business intelligence software for marketing and enterprise marketing functions. Its SaaS platform is composed of a set of integrated applications that automate manual tasks, standardize business processes, and improve sales and marketing performance. Technology offers a wide selection of shopping methods across all channels and devices, using all major types of designs and formats. The Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights that generate material gains in productivity and increased revenue for users. Headquartered in Chicago with offices serving North America, South America, and Europe, Basis Technologies has received numerous awards for its commitment to employees and workplace culture. Learn more at https://basis.net.
Contact:
Anthony Loredo
[email protected]
917-573-4157
Photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/088e32a4-962a-47fe-9233-1f6091224f00
Video accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/4be86d1c-89e2-4b00-b18b-ba953abcfaed
Katie Risch, CMO, Basis Technologies
“Although connected TV has dominated viewers’ attention in our lives, our industry is seeing a rapid shift in attention to digital devices and connectivity. I believe this is the time for marketers to fully embrace CTV as part of their media mix,” said Katie Risch, CMO, Basis Technologies. “Basically, marketers have the tools to increase the effectiveness of TV buys and align them with other important aspects of their campaigns.”
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