Samsung to lead India’s tablet market with 40% shipments in Q1 2022 | Tech Reddy

The South Korean company accounted for 40% of tablet shipments in India during the quarter, growing 10% sequentially. According to IDC, the total number of tablets shipped across all brands in the quarter was about 1.5 million units.

In the premium segment ($500 and above), Samsung registered a sequential growth of 8.3% thanks to new releases in the Galaxy Tab S8 series.

Sandeep Poswal, Business Head, New Computing Business, Samsung India, attributed the growth to the Galaxy Tab S8 series, particularly the Galaxy Tab S8 Ultra and Galaxy Tab A8 series.

“Our broad channel presence, availability of devices across price segments and attractive programs for consumers have helped us strengthen our leadership,” added Poswal.

Samsung has also launched financing plans to lower the cost of ownership and attract more buyers. For example, the Samsung Finance+ plan gives easy EMIs to buyers with no previous credit history. Similarly, under Samsung Upgrade, buyers are allowed to exchange their old smartphone or tablet for a new Galaxy tablet.

The pandemic and the shift to hybrid work and online learning have created a huge demand for laptops and tablets. According to a May report by CyberMedia Research (CMR), tablet shipments in India grew by 68% during March, while 4G tablets grew by 74%.

Menka Kumari, analyst-Industry Intelligence Group (IIG) at CMR noted that hybrid or remote working continues to drive the adoption of tablets for work, e-learning and content consumption.

However, in the CMR report, Lenovo was the leading tablet brand with 36% of shipments during the quarter, followed by Apple and Samsung with 22% market share. CMR attributed Lenovo’s dominant position to its commercial business and its push into the retail market.