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MOUNTAIN VIEW, Calif.– LG Ads Solutions has announced the global rollout of its proprietary automatic content recognition (ACR) for LG TVs worldwide.
The update, which will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America and Australia, will help the company better understand viewing patterns and the effectiveness of connected TV marketing campaigns.
The rollout covers 27 countries across the Americas, Europe, Africa and Australia. ACR provided by LG Ads Solutions is already active on LG smart TVs in the US
Since September, LG Ads Solutions has been the exclusive supplier of all LG CTV listings and data worldwide.
“This release of ACR marks the next major step for our global CTV advertising business with LG Ads Solutions,” explained CEO Raghu Kodige. “It’s a very important time for brands on four continents, who want to reach cord-cutters and TV viewers who have migrated to OTT services, and understand the additional reach of traditional TV services. Now with LG Ads Solutions, brands around the world can plan, run, and measure CTV advertising using ACR’s best-in-class data to ensure campaign success.
ACR’s data will help brands understand, anonymously, which TV ads have been aired, or not, and how often, in any given household, the company said.
For brands, this means they can increase repeat levels in unexposed households, increase volume in overexposed households, win over exposed households to competitors’ ads, and more. It also informs brands and agencies which houses are completely lost due to cable cuts.
The data can be used to measure marketing performance.
LG Ads Solutions already powers CTV campaigns in over 40 countries around the world. Now, brands in any country covered by the ACR release can immediately start working with LG Ads Solutions to understand TV viewers in their country at a granular level, in order to identify granular audience segments and increase reach, frequency, and advertising effectiveness throughout. Broadcast-compatible television, the company said.
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