Updated: November 03, 2022 13:55 IST
Gurgaon (Haryana) [India], Nov 3 (ANI/BusinessWire India): BBLUNT, a leading hair care brand that offers a salon-like experience at home, conducted a survey in association with Momspresso.com, India’s leading content and influencer platform for women. The survey was built around the premise that Indian women are looking for hair products that make their locks look shiny and shiny. The main objective was to understand the sentiment about the brand’s most sought-after BBlunt Salon Secret Cream Hair Color, which aims to provide the best hair shine at home.
According to the data collected, most women reported using hair color once every 45 days to 2 months. Of these, a large proportion of respondents mentioned that their highest expectations from a hair color brand are vibrant shades and a salon-like shine that they don’t get when coloring their hair at home. This is where BBlunt Salon Secret Creme Hair Color enters the picture. An impressive 98 percent of respondents overwhelmingly claim that Salon Secret Hair Color not only gives them salon-like post-shine to color their hair at home, but also delights them with a rich, vibrant shade.
Ghazal Allah, Co-Founder and CIO, Honasa Consumer Pvt Ltd said, “Bblunt products are specially formulated for Indian hair, keeping in mind the climate and hair texture to give a salon experience at home. SALON SECRET HIGH SHINE CREAM HAIR. The color is a vibrant shade and a bright Formulated with years of experience and expertise to impart shine. It comes with a unique 3-part formula enriched with shine tonic which is a revolutionary innovation. It not only enhances color richness but also gives a stunning shine whenever people color their hair at home. We hope customers will try BBlunt and achieve salon-like hair at home with our products.”
All claims are based on a survey conducted by Momspresso MomSights in October 2022 among 95 random women aged 18 – 45 across metro cities in India, who regularly use hair color on themselves.
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