Gurgaon, Haryana, India:
BBLUNT, a leading hair care brand that offers a salon-like experience at home, conducted a survey in association with Momspresso.com, India’s leading content and influencer platform for women. The survey was built around the premise that Indian women are looking for hair products that make their locks look shiny and shiny. The main objective was to understand the sentiment about the brand’s most sought-after BBlunt Salon Secret Cream Hair Color, which aims to provide the best hair shine at home.
According to the data collected, most women reported using hair color once every 45 days to 2 months. Of these, a large proportion of respondents mentioned that their highest expectations from a hair color brand are vibrant shades and a salon-like shine that they don’t get when coloring their hair at home. This is where BBlunt Salon Secret Crème Hair Color enters the picture. An impressive 98% of respondents overwhelmingly claim that Salon Secret Hair Color not only gives them salon-like post-shine to color their hair at home, but also delights them with a rich, vibrant shade.
Ghazal Alagh, Co-Founder and CIO, Honasa Consumer Pvt. Ltd Says, “BBlunt products are specially formulated for Indian hair, keeping in mind the climate and hair texture to give a salon experience at home. Salon Secret High Shine Cream Hair Color is formulated with years of experience and expertise to deliver a vibrant shade and an exuberant shine. It comes with a unique 3-part formula enriched with Shine Tonic which is a revolutionary innovation. It not only enhances the richness of the color, but also gives a stunning shine every time people color their hair at home. We hope consumers try BBlunt and achieve salon-like hair at home with our products.”
All claims are based on a survey conducted by Momspresso MomSights in October 2022 among 95 random women aged 18 – 45 across metro cities in India, who regularly use hair color on themselves.
BBlunt is a premier hair care and styling brand synonymous with cutting edge hair styling and hair care. The brand stands for women’s self-assurance and self-assurance, pushing them to be their true selves. BBlunt truly believes that what makes you unique makes you beautiful. BBlunt products are formulated for the daily care of Indian hair with a wide range of shampoos, conditioners and styling products that transform you and give you a salon-like experience at home. The brand is available at www.bblunt.com and across leading e-commerce platforms and offline channels.
About Honasa Consumer Pvt Ltd
Honasa Consumer Pvt Limited (HCPL), a digital-first consumer brand company that creates the FMCG conglomerate of the future. A company built on the values of integrity, natural ingredients and safe care, HCPL caters to the needs of millennial consumers through innovative products, evolving propositions, direct-to-consumer marketing and e-commerce fulfillment. Currently catering to over 500 cities in India with brands like Mamaearth and The Derma Co., HCPL is building an ecosystem that helps benefit consumers and communities at large. Backed by Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCPL is poised to become a billion-dollar FMCG conglomerate over the next 5 years — spread across the globe but connected through a digital center of excellence.