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[Author: Noreen Fishman]
Instagram is constantly improving their platform, and in order to better compete with TikTok, they have stepped up their game. Merchant
in particular, it will benefit from new ways to create, organize and promote projects on Instagram. But first – you need to know what these new Instagram features are for law firms! Here, we cover some of the new features that legal marketers can use on Instagram.
New Instagram features for law firms
1. Cow Spin Model
Video is king when it comes to marketing and Videos have become very popular since their inception. If you’ve been a bit intimidated by creating a video game, you may want to take advantage of the new templates. Reel templates are ready-made components that anyone can use to make Reels quickly and easily. To use one, find a Video you want to use as an example (must have a song with at least 3 clips). Then go to the menu button in the corner and select “use as template”. Then click “add media” to select the content you want to use.
2. Photo Remix
Users liked to combine Videos to create new articles or collaborate with others. Now that feature is also available for photos. If you are familiar with TikTok’s “duet” feature, then this is familiar. The remix feature allows you to add your photo or video to another. From there you can also add things like stickers, text or polls to “mix up” the content.
3. Interactive Paste for Videos
Interactive stickers became popular for Stories, and now users can use them on Videos. Try using features like polls, quizzes, or emoji ratings to increase engagement. For example, you can include a poll asking fans to give their opinion on your next episode.
4. Dual Camera for Free Video
Some users like the ability to record content with their rear camera at the same time as their front camera. The image from the content facing them takes up most of the screen, and the previous image appears in a smaller window on the side. It looks like the screen you see when you FaceTime. This option is only available when writing Empty Spins.
5. Grid Pining
If you have content you don’t want buried in your grid, try pinning it to the top of your profile. To do so, select the Video or photo you want to highlight, and in the upper right corner of the column click on the three dots and select “Pin to your profile”. From then on, the content will appear on top of your grid. This is very helpful for promoting important news such as an event or celebrating your most popular event.
6. Private Partnership Inbox
Many marketers have complained about missing slots due to a crowded inbox. In response, Instagram created a platform where brands and creators can quickly access content. Communication messages have their own subfolder under the “Direct Messages” tab. These messages will be skipped over the “Requests” folder and moved to a priority position. In theory, it should be easier and faster to find and act on branded content links.
7. Work With Manufacturers
Instagram has launched a set of tools to help marketers collaborate with other creators. Users can start by adding names to the bookmark list. So when a brand searches for partners, they will be at the top of the user’s preferred brand list if they are on it. This will increase your chances of finding partners who want to work with you. Brands can also find creators by sorting by fan count, age, location, etc.
8. Auto-Labeling for Videos
Caption extensions were originally for Stories but are also available on Videos. This feature automatically converts the spoken words in the video to text so that users can watch without sound. This will make your videos more powerful for viewers, regardless of their audio needs.
9. Extended Monitoring Period
If you have a business account, Instagram is extending the data tracking period from 30 to 60 days. In the past, social media marketers had to use third-party tracking to get more information. Now, the tracking time in Instagram Insights will be longer.
(For an in-depth look at how to analyze your Instagram and use the data, check out this free eBook: Advanced Social Media Strategy for Law Firms.)
10. Subscription
If you are using Instagram for monetization, this feature may be useful to your content experts. With a subscription, creators can pay a monthly fee for exclusive content or other benefits. Creators should set a monthly rate and post a subscribe button on their profile. This is a great place to share monetized content such as live streams or posts on specific blogs. Subscriptions are a great way for leaders in your industry to connect more deeply with students.
11. Video Response
This is the ability to talk about Fun with another Fun. Inspired by the current work of TikTok, creators have the opportunity to publish stories and short videos on other platforms. Many users find it a great way to interact with students.
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As social media platforms evolve, it is important to become familiar with the new tools and use them to optimize your marketing efforts. Try some of these new features to increase your brand presence and engagement on Instagram.
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